Horn and Shield Consulting LLC

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Offers

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About Us

Horn and Shield Consulting LLC is a management consulting company, whose goal is to help clients maximize their resources and create long-term sustainable companies. We offer our clients business planning for startup companies and existing businesses in addition to strategies and solutions to help clients build high performance business.

Horn and Shield Consulting LLC is founded on the principle of “by helping others we help ourselves.” Our mission is to offer services that not only meet the customer’s underlying business needs and helps them improve their business processes and operations, but also surpasses our client’s expectations.

Horn and Shield Consulting goal is to help individuals that have business ideas and existing businesses develop a business structure that gives our clients the greatest chance to succeed and maximizes the value of the company. Our services and solutions are customized to our clients needs, whether their needs are to develop a business structure for a business idea or creating a solution for an existing business.

Our Values

Our Vision

Our company vision is to become the best management consulting company.

Our Mission

Our mission at Horn and Shield Consulting is to help others succeed. We, as a company, succeed only if we are able to help our clients succeed. Success to us is defined as helping our clients build value within their business, maximize their resources, and create a competitive advantage. The result is our clients are able to create a high performing sustainable business.

Values

At Horn and Shield Consulting, our values are centered on two themes: our clients and providing the best services and solutions. We focus on partnering with clients to cultivate collaborative relationships and offer services that create the best value for the customer. We believe in:

• Love and Customer Service: If we do all things in love, our actions will always be noble.
• Passion and Quality: If we put our all in what we do, the consequences will always be the best results for our clients.
• Truth and Communication: Tell the truth and tell it often.
• Honesty and Integrity: You can't get caught with your hand in the cookie jar if your hand is never in it.
• Humility and Innovation: Understanding that there is room for improvement in everything leads to improvement.

Value Discipline: Part 2

What type of company are you to your customer and what type of company are you in the marketplace are two questions that can be answered by defining your company’s value discipline. A company’s value discipline can be generalized into three categories; operational excellence, product leadership, and customer intimacy.

Operational excellence is consistently providing products or services in an efficient manner that is also convenient to the customer. An example of operational excellence is Amazon, you log in, pick out a product, pay for it and it is on your door step shortly after, you can even pay with one click if you already have your information stored from a previous purchase. Customer intimacy is offering services or products that are customized to match the exact demands of a target market; an example of such a company is Ritz Carlton. A company with this value discipline intimately knows the customer’s needs and in most cases fulfills a niche. The result is strong customer loyalty. Product leadership is offering the superior products or services to the competition. An example of product leadership is Apple; the company offers superior devices in the marketplace.

With a value discipline, it is possible for a company to have a combination of the three just as it is possible to be multiple “things” to one person, for example you can be a parent and peer to your child if you both were taking a foreign-language class together for a future trip. However, there is always a primary value discipline that defines your company; Apple has provided superior products, fulfilled a niche for customers (customer intimacy) with its products and has company superior operations, but it is ultimately its superior products that define Apple, which is its primary value discipline. This is the same as in the instance where the parent is taking a class with their children, while in class the parent might be a peer because they are both students learning the same content; ultimately the primary relationship that defines their interaction is the parental relationship.

Ultimately, defining your value discipline will help provide the frame-work and direction for your company strategies in other areas.

Value Discipline: Part 1

One of the most important foundations to establish for your company is the type of value the company brings to the customer. Once your company establishes the type of value it offers, your marketing and sales personnel can then articulate it to the customer in terms of the company’s strategies; whether it is the company’s marketing or sales strategy, the company’s product or service offering, or the company’s overall brand. Defining your company’s value discipline is different from the company’s value proposition. A company’s value discipline defines who you will be to the customer and the company’s value proposition defines what type of company you will be to your customer (from their point of view).

Defining your value discipline is like you defining who you are to someone else, for example are you that person’s peer, cousin, spouse, friend, or parent. Then the value proposition takes who you are to the other person and answers the question; what type of person you are to your other person (from their point of view)? So if you defined that you are someone’s friend (value discipline), what type of friend do you want them to see you as (value proposition)

Value discipline is putting content into context; it helps the company further define their customer experience that they want to present when the marketing, sales and product and service strategy is created. Often times, company’s only define what they to the customer without defining who they are to the customer and who they are in the marketplace.

A company’s value proposition are attributes that describe the benefits the customer will get from a company’s product or services in other words what type of company are you to your customer (from their point of view). A company’s value discipline defines what the company does or who are you to the customer and who are you in the marketplace.

Sales Plan

Our sales plans help our clients increase the effectiveness of their sales professionals. Our goal is to help the client define the sales experience they are trying to present to the client and create sales strategies and processes that help develop that experience for the client’s customers. We can help our clients clearly communicate why their product or services is different than the competition.

Our sales plans also help clients create effective customer relationship management strategies, the client’s sales process, sales pitch and strategies for customer retention. Sales forecast can also be used as a tool to track planned versus actual performance to benchmark expectations and ensure that sales goals are met or even exceeded.

Our sales plans also include a forecast of future sales and expenses, so our clients can make informed business decisions. Our sales plans also help our clients forecast their salespersons’ commissions. We also help our clients figure out how to manage the conversion process from prospect clients to customers by developing the sales process.

Marketing Plan

We help our clients strengthen their marketing strategy with a marketing plan that help our clients clearly define their ideal customer, service experience, and core message. The goal of our marketing plan is to develop a marketing strategy that effectively allows the client to communicate to their customer in a way that is not only different that it’s competitors, but also in a way that is intimate to the customer’s client.

Our marketing plan helps our clients define their marketing vision and create their marketing strategy around that vision. Our marketing plan helps our clients define their ideal customer and includes a strategy to generate leads and convert the leads from prospects to customers and define your company’s marketing materials.

Our marketing plan also helps our client let the web work for them by creating a web plan strategy, defining the elements within your web page and social media strategy. The use of social media allows our clients to reach and connect to their ideal customers. The plan also designs marketing milestones that assist our clients in creating the steps necessary to implement the marketing strategy as well as developing marketing metrics that measure the effectiveness of our client’s marketing strategy.

Business Plan

The first step of starting a business is creating a business plan. We can help our clients turn their business ideas into professionally made business plans. Our business plans are customized to the client’s needs, business ideas, and goals. Business plans are effective for both startup companies and existing companies trying to plan ahead and create business strategies.

According to the SBA, an entrepreneur spends over 400 hours creating a business plan. Unlike online websites companies that provide generic business plans, our company provides the expertise to help our clients through the whole process. We enable our clients to concentrate their resources on other aspects of their business, while we carefully craft their business plan. We help our clients overcome any gaps and avoid costly oversights and delays in the development of the business.

A business plan service multiple functions, including help the client test the feasibility of their business idea. A business plan is the starting point to determine whether there is a market for a business idea and whether the business can succeed based on analysis of the target market, competitiveness of the industry, and projected financials of the company among other components. Business plans are also used to secure funding from banks or investors by showing project profit and loss and start up expenses among other business specifics. Business Plans are also action plan that sets company goals, benchmark metrics and help determine business requirements.

How it Works